SPESA & Messe Frankfurt Trade Show Q&A | Part 2

By SPESA

Next month, we'll join leaders from across the industry in Atlanta for the 2022 editions of Texprocess Americas and Techtextil North America. To prepare for the event, SPESA President Michael McDonald spoke with Messe Frankfurt's Senior Marketing & Conference Manager, Ali Rosenberger, on the marketing benefits of trade shows and tips to leverage your booth presence.

The four videos below make up Part 2 of this series. In these videos, Michael & Ali discuss best practices during trade shows (as well as some common mistakes), additional activities to participate in beyond the show floor, and how to maintain your company's marketing momentum after the shows wrap. You can check out Part 1 of the series here.

Take a look at the SPESA members exhibiting at Texprocess Americas 2022 here.

1. What are some best practices to use on the Texprocess Americas and Techtextil North America show floors? And, how should people best use their booth spaces?

2. What are other ways to participate at Texprocess Americas and Techtextil North America beyond the show floor?

3. What are some common mistakes people make on trade show floors?

3. What should Texprocess Americas and Techtextil North America exhibitors and attendees do after the shows end?